5 Tips to Keep Your Salon Busy During Slow Periods

Let’s face it, it happens to all businesses. Every salon?has its slow days, weeks, or even months. Winter months are usually the slow season for salon owners. However, what you intend to do during this time is critical because it?can help significantly or drag your business. Letting your cash flow run smoothly takes some thoughtful salon marketing strategies and tactical approaches. Here we gathered five tips for you to use during slow period.

Nail salon marketing

1. Increase Your Pre-Booking

It is a good idea to ask your clients to book their next service while she (or he) is at your salon. Ask her?what she?would like for her?next visit. Suggest a new service, and make an appointment for their next visit, and ask if they would prefer to have the same technician.?

Common Internet Marketing Acronyms Defined

COMMON INTERNET MARKETING ACRONYMS DEFINED

How is PPC different than SEO? ?What exactly do “CTR” and “CRO” mean? The world of digital marketing is changing and we can help you stay on top of it! We’ve compiled this list of resources to help business owners, HVAC & Plumbing contractors and marketing executives make better marketing decisions.

The world of marketing is going through revolution.?Traditional advertising strategies like direct mail, yellow pages and newspapers are being (quickly) replaced with email, pay per click, search engine optimization and social media marketing. As a business owner, you probably find it difficult to keep up with all the new lingo, but you’re going to have to try if you want to maximize your marketing ROI.

In the coming months, we’ll be publishing a comprehensive list of marketing resources – created specifically for the owners of small (and not so small) businesses. Check back often and if you have something you’d like to contribute, please contact us through the “Contact” link above.

5 Important Tools for Successful SEO

seo-tools

Let me make one statement clear and loud: implementing SEO is hard. It takes time, effort, and on-going tweaking and content creation on a regular basis. You must watch your site on a weekly basis, and read the crawl reports from Google and other SEO tools. SEO in 2014 became harder. In the past implementing SEO used to be relatively simple, and Google did not have such strict & frequent algorithm updates. With Google’s Panda, Hummingbird, and Penguin algorithm roll-out?SEO is becoming difficult & will remain that way in the future.

Want to get found on the web? Google Webmaster Tools?can help.

Webmaster Tools is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Webmaster Tools for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results. ?So, who really should use Webmaster Tools? Below are the four types of people who must use the Webmaster Tools.

What is Local SEO?

If you’re targeting your marketing to a specific location, local SEO is for you. If done right, it will bring lots of new customers and foot traffic to your newly opened restaurant, nail salon, or a dry cleaner.?In this blog post we will cover how local SEO works, who needs local SEO, and the best practices.

local SEO

Category: Chicago SEO