What is Custom Remarketing Ads?
Remarketing (also known as re-targetting) is an essential piece of your paid search puzzle and it will help you capitalize on ad spend dollars. Remarketing works by placing a cookie on the browser of anyone that has visited your site. Then the advertiser uses that cookie to show custom-designed image ads (or text ads) to visitors as they visit other websites in order to close the gap and get them back to your site.